25 Years of Growing Produce Categories
As an experienced executive from the world of Fresh Fruits, Vegetables and Emerging Industries we have the know-how to make your project successful. Having spent 25 years serving retail customers and supporting farmers based in the Pacific Northwest, California and Mexico we have the connections and experience that matters.
Our Values
Food Justice
The need to feed all people a healthy and consistent / affordable diet which must include fresh fruits & vegetables.
Sustainable Agriculture
That will leave our planet healthy for generations to come. This naturally includes but is not limited to Organic Farming.
Fair Trade
We believe in empowering farmers, workers, and fishermen, and protecting the environment. Learn more about fair trade.
Integrity
We believe in doing business in accordance with our values and acting in a direct and honest manner.
Consumer First
An approach to sales & marketing that not only puts the customer at the center of the relationship but also provides key elements of understanding consumer demand for given products within fresh produce.
Diversity
A diverse team leads to diverse ideas and better serving our customers. Diversity is a competitive advantage that must be embraced.
Our Services
- Sales Team Optimization (analysis, feedback and implementation)
- Innovative Category Solutions
- Strategic Sales plan development, launch and execution
- Account diversification
- Inexpensive Extension of your Sales and Marketing Team
- Brand and Grower Advocacy
- National Scope
- Assist in delivering Sales Performance and Revenue Results for Grower Partners
- Flexible Engagement Model
- New territory expansion / Set up of customer base based on market research, Cold Calling / Program Development, etc